The U.S.
and the European Union
(EU ),
with its 27 Member States, enjoy a mature economic
relationship that is characterized by massive
two-way trade and an extensive investment relationship.
There are more than 500 million consumers in the EU.
Overall, U.S. companies generally find their best prospects
in the EU at the upper end of the technology scale. U.S.
goods are well-regarded and demand is driven more by quality
and performance than by price. However, the EU market is a
differentiated one, with each Member State market having
supply, distribution, demand, cultural and legal
characteristics that merit individual attention. Thus, while
a pan-European business strategy is a must, specific tactics
for market entry or expansion should be considered for each
country.
Commercial
Specialist Thomas Happel of the U.S. Embassy in
Brussels, Belgium will present an overview of the
European Union market, including its origins and current
status. He will also share what every exporter should
know about the EU's import procedures and discuss the
hottest sectors for U.S. exporters, including oil & gas,
shipping & maritime, and chemicals. There will be time for
questions and answers.
